Task
Our task was to create products for different occasions as a support to Coops store campaigns, aimed at families with children.

Solution
The keywords for the process from idea to finished product were family, consideration and environment – within a context of a holistic view and flexibility. This resulted in an idea of creating products with a focus on making life simpler for the target groups, but which should also suit sponsored activities.
The products’ function, together with the communication, carries the message that Coop is a thoughtful and environmentally-friendly store chain.